What’s our favourite topic of conversation? Naturally, it’s the weather.

After all, the weather often prompts us to make spontaneous purchases:

When the sun shines bright and tickles your nose – grab that sun hat
– CHECK!
When the wind howls on that chilly platform – a baseball cap is calling
– CHECK!
When rain’s pelting down like a thousand tiny ninjas – time for an umbrella
– CHECK!
When the first snowflakes fall, and dreams of a Winter Wonderland swirl – don’t forget a cosy scarf
– CHECK!

Now, picture being able to consolidate all these weather-related accessories into a single order appointment. Be relevant at the right moment with a trusted partner. Capture those crucial impulse buys. Be quicker and more effective in brick-and-mortar retail and in your online channels.
Right now, it’s cold. Right now, it’s raining.

We are your style and weather wizards!
Our accessories are ready to battle the elements. They look fabulous and lift your spirits.

Join the wettermood4 movement for all your customers‘ seasonal needs.
We‘ve got the brands to match every weather mood!
 

Textile accessories for HER:
FRAAS - THE SCARF COMPANY

Our brand FRAAS - The Scarf Company was born in 2006 and is the heart of our company. We present textile accessories from scarves and stoles to shawls, hats, gloves, ponchos and cosy blankets. 

Discover our FRAAS collection at fraas.com.

Hats, scarves & Co. for HIM:
bugatti

The leading lifestyle brand bugatti meets the global accessories specialist V. FRAAS. We have been responsible for global bugatti Headwear MEN since the 2023 winter season. From the following summer season, the brand's men's scarves were also taken under licence.

Discover our bugatti collection at fraas.com.

Hats & Co. for HER:
LOEVENICH

V. FRAAS GmbH takes over the LOEVENICH hat brand from June 2024. With this strategic, multi-seasonal partnership, we are expanding our portfolio to include sun hats, straw hats, visors, event hats, baseball caps, rain hats and bags.

Discover LOEVENICH at loevenich-fashion.de.

Umbrellas for HER & HIM:
SHED RAIN

We are continuing to diversify in line with our ‘no matter the weather’ vision and are taking the next step to make our product portfolio broader and more robust for the future. We are entering into a distribution partnership for Europe with SHED RAIN, the leading supplier of umbrellas in the USA.

Discover SHED RAIN at shedrain.com.

We would be happy to talk to you about your very own wettermood4.