FRAAS X Leovenich

FRAAS X Loevenich

The renowned companies V. FRAAS and LOEVENICH announce a pioneering partnership that officially starts with the spring/summer 2025 collection.

Not against each other, but with each other: A spirit of optimism in the owner-managed SME sector.

V. FRAAS GmbH, a leading provider of high-quality textile accessories based in Wüstenselbitz, Upper Franconia, is taking over the LOEVENICH hat brand with immediate effect. From spring/summer 2025, the LOEVENICH range will be marketed under the management of V. FRAAS International Trading. The managing directors of both companies, Sandra Frowein (LOEVENICH) and Andreas Schmidt (V. FRAAS), sealed the partnership at the beginning of June.

Two industry specialists join forces.

With this strategic, multi-seasonal partnership, V. FRAAS is expanding its brand portfolio and strengthening its position as one of the leading suppliers of accessories in the fashion and lifestyle sector. The combination of many years of experience and expertise promises a successful collaboration and innovative product developments. By taking over the LOEVENICH brand, V. FRAAS International Trading GmbH can offer its customers an even greater variety of products with proven reliability.

Andreas Schmidt, Managing Director of V. FRAAS, emphasises: ‘Together we strive to offer our customers clear added value. LOEVENICH's high-quality range is distributed and presented internationally by the reliable organisation of V. FRAAS. This will enable us to grow together and offer not only more, but also a more efficient and broad-based range."

Sandra Frowein will continue to be available as Creative Director for the LOEVENICH brand and emphasises the partnership-based collaboration: ‘This is a meeting of two absolute experts in their fields who put their entrepreneurial heart and soul into their work. We love fashion, we love the entrepreneurial challenge and by combining our strengths in design, customer focus and sales, we can achieve great things."

In spring/summer 2025, the first LOEVENICH collection from V. FRAAS International Trading will be launched.
Sandra Frowein will be available for her customers as usual.

Discover the Loevenich Online-Shop: