1894: However, change come quickly. Valentin’s son, Christian, takes over at the helm. With a lot of work, and even more talent, V. FRAAS grows. At the turn of the century, about 100 workers are employed.
1950 – 1960: After the war, but before the economic boom, the brothers, Arthur and Kurt Fraas, are the third generation to run the company and continue its growth. Despite language barriers (English was not a required school subject), the company succeeds in establishing the first important foreign contacts.
1970 – 1980: Manufacturing capacity is further increased. Arthur Fraas’ son-in-law, Robert Schmidt, takes over the company as chief executive in 1980.
1982: New ideas enrich the company, V. FRAAS grows beyond the Franconian home territory and further develops into an international manufacturer. Branches are established in New York, Toronto, London, and Hong Kong.
1991 – 1997: The Iron Curtain falls. With it, our success story continues into Eastern Europe. V. FRAAS opens sales offices in the Czech Republic, Russia, and Poland, and still further east in Japan and Korea.
1997: The weaver’s thistle cone meets the silk worm. The well-known company Jammers & Leufgen is acquired, thereby allowing silk scarves and shawls to enhance the product range.
2000 – 2003: One billion potential customers are waiting to be served. V. FRAAS opens 70 shops in China. Alexander Schmidt sets up a manufacturing location for knitted accessories in the textile city with the difficult-to-pronounce name, Zhangjiagang. Manufacturing strictly adheres to western labor standards.
2005: Andreas Schmidt is delighted to open the first FRAAS store in Berlin, Germany. The same year the company celebrates its 125th anniversary.
2010: Happy Birthday, dear Cashmink®. Our top seller turns 25 and V. Fraas proves that at 130 years of age, you can still be a trendsetter.
2011: The brothers Alexander and Andreas Schmidt take over the management of V. FRAAS and now officially follow in their father's footsteps.
2018: Scarves around the world. V. Fraas is established at 29 locations around the world and employs a total of 450 workers, 200 of which are in Germany.
2020: V.FRAAS launches a sustainability capsule under the theme "Good for you. Good for our planet.". Sustainable textile accessories in the form of recycled products, "thought-out" qualities, and CO2 certification.
2021: Starting in Fall/Winter 2021, all our Cashmink® accessories (across brand FRAAS and private label) and our sustainability accessories (of our brand FRAAS) will be climate neutral. The compensation is done by our partner "Climate Partner" and contributes to a project in Africa ... hydropower for the habitat of mountain gorillas in the Verunga National Park.