Precious natural materials, clear water and lots of inspiration ... At V. FRAAS, we appreciate what nature gives us. That's why we also give something back to her.
In order to offer CO2 neutral products, their unavoidable emissions must be offset. This is done by investing in international projects that contribute to a healthy and sustainable environment. In cooperation with Climate Partner, V. FRAAS supports a hydropower project in Virunga (D.R. Congo).This investment protects one of the oldest national parks in Africa - home of the highly endangered mountain gorillas.
Virunga National Park, D.R. Congo, is home to most of the last mountain gorillas in the wild. 600 rangers protect the area from thousands of armed militias who are enriching themselves from mineral resources, animals and especially wood for the charcoal trade. This illegal overexploitation is a multi-million dollar business and finances a vicious civil war. In the last 20 years, more than 160 park rangers have lost their lives in the course of their work.
The illegal charcoal made from trees from the Virunga is the only source of energy for many, 97 percent of the population live in this region without electricity. Even basic infrastructure is lacking. Without alternative energy to charcoal, this forest will be completely cleared in ten years.
A small run-of-river power plant with a current capacity of 13.6 megawatts. It generates electricity for 30,000 inhabitants, for most of whom it is their first ever access to electricity. In the meantime, 5,000 households and many new small businesses have already been connected to the local power grid. The project is thus creating the conditions for economic development. In this way, alternatives are gradually being created for the local population to make a living without the illegal exploitation. Since the local demand is so great and the project correspondingly successful, the operator has in the meantime already commissioned a second run-of-river power plant in the region.
Source and further information:
Beauty is created from sustainable yarn and passion. Our sustainable collection features recycled materials (post-consumer) and materials from renewable and sustainable sources. Recycled polyester, recycled cotton, recycled wool, recycled viscose and FSC viscose, lyocell (Tencel) and much more are used.
Where beauty is reborn.
We process recycled materials that are reborn as new accessories. This is how scarves and shawls from FRAAS make the world a little more beautiful.
Each item made from recycled fibres does not just preserve resources, avoid waste and protect the environment; it also gives the wearer a clean conscience.
An incredible transformation.
In nature, caterpillars transform into beautiful butterflies; at FRAAS, empty P.E.T. bottles are made into colourful fabric. This recycled polyester results in an energy saving of up to 53 per cent in comparison to conventional production and can itself, be recycled too.
New from old.
Have you ever thought about what will happen to your favourite sweater when it wears out? Perhaps it will become a scarf! FRAAS gives wool and cashmere a new lease on life. These valuable materials are sorted by colour, unravelled into fibres and spun into new yarns.
The best of the rest.
For every T-shirt made, there is leftover fabric. What happens to it? FRAAS has the answer. Leftover material from fabric production is used as the basis for brand-new fashion. Cotton, for example, is sorted by colour, shredded and spun into yarn to make new fabric.
You wonder what happens to high-quality scarves that were used for decoration, for example? Quite simple - they are upcycled. Formerly scarves and/or shawls, our accessories are made up by hand in Germany and reborn as limited edition kimonos or ruanas.
More at: www.fraas.com/en/upcycling
Humanity and profit do not have to be at odds with each other. On the contrary: we believe that humanity is the prerequisite for success. A motivating work environment, safe working conditions and striving to ensure that things always go "well" for our employees play the central role in this.
It goes without saying that we comply with all obligations required of us by German labour law to create safe and healthy working conditions.
We do this not out of obligation, but out of conviction.
Our German production facility actively applies SMETA audits every year to demonstrate our social responsibility performance. Many individual customer audits are carried out each year, which are passed without fail.
We obtain 100% of our energy consumption from "regenerative" resources. In this way, we do our part to stop the overexploitation of our earth and avoid CO2. FRAAS is certified according to ISO 50001, which obliges us to constantly review and improve our energy processes (certified by TÜV/SGS). Our energy consumption has been reduced by 20% in recent years. More than €500,000 has been invested in this.
Our exhaust gases are strictly controlled on a regular basis to comply with German legislation. Investments in modern equipment help to significantly undercut limit values.
Water / waste water:
Our finishing plant uses its own wells on our property to minimise public drinking water consumption. Our dyeing plant and associated laundry do not use hazardous chemicals that are harmful to the health of our employees. Waste water is regularly checked for pollutants and discharged into the public (German) sewage system.
Together with BERetail, FRAAS developed a new concept at the end of 2020 that is specifically geared to travel retail: FRAAS & Friends. The concept was realized for the first time at Berlin's new BER Airport. Together with "Panier des Sens" and "LIZAS", we offer an attractive program for travelers on 65 square meters. All articles of the BER Sustainability Edition are climate-neutral and support the hydropower project in the Virunga National Park (see above).
Precious natural materials, clear water and lots of inspiration ... At V. FRAAS we appreciate what nature gives us. That's why we also want to give something back. We support the "Urwald" project of Peter Wohlleben. The forester and bestselling author makes it his business to save a unique habitat for many species of animals and plants - with a reserve for old German beech forests. Here we have already leased forest land for conservation, and every scarf of the Sustainability Edition of our brand FRAAS - THE SCARF COMPANY sold makes our reserve grow. So with our current accessories you not only make yourself or others happy, you also give nature a gift.
More about the Urwald project:
The long-term goal is to further minimize the already low CO2 emissions of our products. The aim is to achieve further reductions in energy consumption, the complete reuse of packaging materials, a comprehensive minimization of the use of plastic packaging, a transformation of the vehicle fleet, etc.