Among other things, we use our own wells for finishing to minimize public drinking water consumption. From the fall/winter 2021 season, we will completely offset unavoidable emissions through a climate protection project. This is currently done on a project-related basis.
Precious natural materials, clear water and lots of inspiration ... At V. FRAAS we appreciate what nature gives us. That's why we also want to give something back. We support the "Urwald" project of Peter Wohlleben. The forester and bestselling author makes it his business to save a unique habitat for many species of animals and plants - with a reserve for old German beech forests. Here we have already leased forest land for conservation, and every scarf of the Sustainability Edition of our brand FRAAS - THE SCARF COMPANY sold makes our reserve grow. So with our current accessories you not only make yourself or others happy, you also give nature a gift.
More about the Urwald project:
In nature, caterpillars transform into magnificent butterflies. At V. FRAAS, empty PET bottles are transformed into colourful fabric. This recycled polyester saves up to 53% energy compared to conventional production and can even be reused.
Have you ever thought about what will happen to your favourite sweater when it is no longer in use? Maybe a scarf! Wool and cashmere are given a second life at V. FRAAS. The valuable materials are separated by colour, dissolved into fibres and spun into new yarn.
With every T-shirt, fabric remnants are left over from the manufacturing process. What actually happens to it?
V. FRAAS has an answer: remnants from textile production are used here as basic material for brand new fashion. Cotton, for example, is sorted by colour, crushed and processed into yarn for fresh fabric.