Responsibility at V. FRAAS



Sustainability is like a perfect scarf:

It must feel good.

Precious natural materials, clear water and lots of inspiration ... At V. FRAAS, we appreciate what nature gives us. That's why we also give something back to her.

Verantwortung bei V. FRAAS

But which fashion manufacturers are also doing something about it?

At V. FRAAS, we have always believed that actions speak louder than words.
From water-saving production to innovative recycling ideas, acting responsibly has been second nature for us for many years. That is why sustainability, in all its variations, runs like a green thread through our entire company. And with us, it not only feels good, it also looks good.

Alexander and Andreas Schmidt about sustainability at V. FRAAS:

Nachhaltigkeit bei V. FRAAS
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CO2 Neutralität

To keep our world the way we love it, everyone must do something to stop global warming.

We at V. FRAAS actively contribute our part to this. Our CO2 balance, measured in cooperation with Climate Partner, is already relatively low. This is ensured by clever energy and production management and extremely short distances through regional suppliers for many products. For example, our Cashmink® scarf is a true CO2 hero.

But there is something better than little CO2:

Starting this season, we are offsetting unavoidable emissions from our Cashmink® accessories and our FRAAS Sustainability Edition (our scarves made from recycled yarns or yarns from sustainable sources) completely through a climate protection project. 
​​​​​​​Find out more about our projects with Climate Partner.

Virunga

Every EU citizen causes more
than eight tons of CO2 per year.

However, to keep global warming below two degrees, it should only be one ton. In cooperation with Climate Partner, V. FRAAS measures and calculates the CO2 balance, the carbon footprint, of the entire German unit already in the following year. The intention is to identify projects to reduce emissions, to compensate for the CO2 produced, to offer customers CO2-neutral products and to give them the opportunity to contribute to climate protection as well.

To date, we have already invested more than 500,000 euros
in avoiding CO2 and offsetting it.

But, there is no product completely without CO2 emissions.

In order to offer CO2 neutral products, their unavoidable emissions must be offset. This is done by investing in international projects that contribute to a healthy and sustainable environment. In cooperation with Climate Partner, V. FRAAS supports a hydropower project in Virunga (D.R. Congo).This investment protects one of the oldest national parks in Africa - home of the highly endangered mountain gorillas.

 

Mountain Gorillas


About the climate protection project:

Virunga National Park, D.R. Congo, is home to most of the last mountain gorillas in the wild. 600 rangers protect the area from thousands of armed militias who are enriching themselves from mineral resources, animals and especially wood for the charcoal trade. This illegal overexploitation is a multi-million dollar business and finances a vicious civil war. In the last 20 years, more than 160 park rangers have lost their lives in the course of their work.

 

The illegal charcoal made from trees from the Virunga is the only source of energy for many, 97 percent of the population live in this region without electricity. Even basic infrastructure is lacking. Without alternative energy to charcoal, this forest will be completely cleared in ten years.

This is the reason for the climate protection project:

A small run-of-river power plant with a current capacity of 13.6 megawatts. It generates electricity for 30,000 inhabitants, for most of whom it is their first ever access to electricity. In the meantime, 5,000 households and many new small businesses have already been connected to the local power grid. The project is thus creating the conditions for economic development. In this way, alternatives are gradually being created for the local population to make a living without the illegal exploitation. Since the local demand is so great and the project correspondingly successful, the operator has in the meantime already commissioned a second run-of-river power plant in the region.

Source and further information:
www.climatepartner.com/1072

Virunga

Cashmink® - our CO2 hero:

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Find out how sustainability is knitted in our company.

An excerpt from projects and general topics:

Recycling at V. FRAAS



Our Sustainability Edition: What does that mean exactly?

Beauty is created from sustainable yarn and passion. Our sustainable collection features recycled materials (post-consumer) and materials from renewable and sustainable sources. Recycled polyester, recycled cotton, recycled wool, recycled viscose and FSC viscose, lyocell (Tencel) and much more are used.

 

Recycled yarns


RECYCLED yarns. Innovative raw materials.

Where beauty is reborn.

We process recycled materials that are reborn as new accessories. This is how scarves and shawls from FRAAS make the world a little more beautiful.

Each item made from recycled fibres does not just preserve resources, avoid waste and protect the environment; it also gives the wearer a clean conscience.

 

An incredible transformation.

In nature, caterpillars transform into beautiful butterflies; at FRAAS, empty P.E.T. bottles are made into colourful fabric. This recycled polyester results in an energy saving of up to 53 per cent in comparison to conventional production and can itself, be recycled too. 

New from old.

Have you ever thought about what will happen to your favourite sweater when it wears out? Perhaps it will become a scarf! FRAAS gives wool and cashmere a new lease on life. These valuable materials are sorted by colour, unravelled into fibres and spun into new yarns.

 

The best of the rest.

For every T-shirt made, there is leftover fabric. What happens to it? FRAAS has the answer. Leftover material from fabric production is used as the basis for brand-new fashion. Cotton, for example, is sorted by colour, shredded and spun into yarn to make new fabric. 

 

 

 

Limited Edition: UPCYCLING by FRAAS

You wonder what happens to high-quality scarves that were used for decoration, for example? Quite simple - they are upcycled. Formerly scarves and/or shawls, our accessories are made up by hand in Germany and reborn as limited edition kimonos or ruanas.

More at: www.fraas.com/en/upcycling

 



Our commitment to sustainability at our production sites
using the example of Wüstenselbitz/Germany

Made in Germany - Here we are. And we wouldn't have it any other way.

For decades we have been producing the finest scarves in our Upper Franconian home. With heart and soul, with knowledge that has grown over the years. And out of tradition from when Valentin Fraas founded the company, he already could fall back on two indispensable ingredients. On the one hand, water, which is only available here in its special form and thus allows us to produce in a quality-oriented manner. And on the other hand, on highly qualified workers, which existed in the old weaving region for a long time. This advantage continues to this day. It allows us to ensure that the best scarves are produced by the best skilled workers. You can feel this extraordinary quality standard, which our employees carry on and work into every scarf, in every one of our products.

Made in Germany



Social responsibility:

Humanity and profit do not have to be at odds with each other. On the contrary: we believe that humanity is the prerequisite for success. A motivating work environment, safe working conditions and striving to ensure that things always go "well" for our employees play the central role in this.

It goes without saying that we comply with all obligations required of us by German labour law to create safe and healthy working conditions.

 

We do this not out of obligation, but out of conviction.

 

Our German production facility actively applies SMETA audits every year to demonstrate our social responsibility performance. Many individual customer audits are carried out each year, which are passed without fail.

 

Made in Germany

Ecological responsibility:

Energy:

We obtain 100% of our energy consumption from "regenerative" resources. In this way, we do our part to stop the overexploitation of our earth and avoid CO2. FRAAS is certified according to ISO 50001, which obliges us to constantly review and improve our energy processes (certified by TÜV/SGS). Our energy consumption has been reduced by 20% in recent years. More than €500,000 has been invested in this.

Exhaust gases:

Our exhaust gases are strictly controlled on a regular basis to comply with German legislation. Investments in modern equipment help to significantly undercut limit values.

 

Water / waste water:

Our finishing plant uses its own wells on our property to minimise public drinking water consumption. Our dyeing plant and associated laundry do not use hazardous chemicals that are harmful to the health of our employees. Waste water is regularly checked for pollutants and discharged into the public (German) sewage system.

 

 

Something close to our hearts: Animal welfare.

"At V. FRAAS, we attach great importance to ensuring that no animal is harmed in our value chain. We only use mulesing-free wool in our own production facilities in Germany and China, categorically reject real fur and insist that our cashmere suppliers are mandatory members of the Sustainable Fibre Alliance," says Andreas Schmidt, Managing Director V. FRAAS.

Cashmere



Independent certificates are important proof of honest communication.

Here you can find an excerpt of our certificates:

Certificates



FRAAS at BER - climate-neutral, of course.

Together with BERetail, FRAAS developed a new concept at the end of 2020 that is specifically geared to travel retail: FRAAS & Friends. The concept was realized for the first time at Berlin's new BER Airport. Together with "Panier des Sens" and "LIZAS", we offer an attractive program for travelers on 65 square meters. All articles of the BER Sustainability Edition are climate-neutral and support the hydropower project in the Virunga National Park (see above).

 


For Wohllebens Waldakademie.

Wohllebens Waldakademie

 

Precious natural materials, clear water and lots of inspiration ... At V. FRAAS we appreciate what nature gives us. That's why we also want to give something back. We support the "Urwald" project of Peter Wohlleben. The forester and bestselling author makes it his business to save a unique habitat for many species of animals and plants - with a reserve for old German beech forests. Here we have already leased forest land for conservation, and every scarf of the Sustainability Edition of our brand FRAAS - THE SCARF COMPANY sold makes our reserve grow. So with our current accessories you not only make yourself or others happy, you also give nature a gift.


More about the Urwald project:

www.wohllebens-waldakademie.de/urwaldprojekt

For us, sustainability never means standing still.

We have already achieved several milestones at V. FRAAS - but that does not mean we are resting.

The long-term goal is to further minimize the already low CO2 emissions of our products. The aim is to achieve further reductions in energy consumption, the complete reuse of packaging materials, a comprehensive minimization of the use of plastic packaging, a transformation of the vehicle fleet, etc.

 

 

 

Do you have any further questions? We would be happy to talk openly with you about the topic of sustainability!

Contact us at E-Mail