V. FRAAS ist Hersteller


We at V. FRAAS believe that things we’ve made ourselves are nicer to wear.

That’s why we not only sell high-quality scarves, but also manufacture them ourselves. Not only in our home base located in the Franconian town of Wüstenselbitz/Helmbrechts, one of the few remaining textile manufacturing facilities in Germany, but also in our modern knitting mill in Zhangjiagang, China.
 

V. FRAAS als Hersteller

Can you remember the first picture you ever drew yourself?

That same pride and joy that fills everyone who has created something with their own hands is no different for our employees. Except it happens about six million times a year. That’s how many scarves we, at V. FRAAS, manufacture annually. And each and every one makes us happy with its perfect craftsmanship.

 

 

Here you can read about some of the steps that our scarves have to go through in our factories in Helmbrechts and Wüstenselbitz, as well as in our facilities in the Czech Republic and China before they are worthy of bearing our symbol. The thistle.

 

 

Design V. Fraas

Design

Just sketch a few patterns on paper and that’s it? Sabine Oberhofer laughs, “A scarf designer has to think in 360 degrees. It’s not a matter of starting new trends. It makes a big difference if you are designing a woven, warp knit, or knitted scarf.”
Raschelei & Weber V. Fraas

Warp Weaving & Weaving

Thomas Ott sees himself as a bridge between design and manufacturing, “In the weaving mill, we make ideas ‘weavable’ and we work together with the designers until we get the patterns just as we imagine them.” His team is also responsible for the exceptionally high quality standards.
Strickerei V. FRAAS

Knitting Mill

You have to go a long way for a well-knit scarf. V.FRAAS runs one of the most modern knitting mills, located in the Chinese city of Zhangjiagang. No need to start thinking about cheap labor manufacturing, because we ensure that our manufacturing takes place under the best and most modern labor conditions.
Veredelung & Ausrüstung V. Fraas

Textile Finishing

I can wear this right after weaving, right? “No, because a scarf only becomes really beautiful when it is refined", says Petra Bötsch. After dyeing, the scarves are washed, fulled, wet brushed, stretched, dried, roughened, sheared, pressed, compacted, brushed…
Distribution V. Fraas

Distribution

Scarf is finished and into the box, that’s it. It really isn’t that easy either. The distribution department around Thomas Fraas takes care of the worldwide shipping of our scarves. Within Europe, to the US, Canada, and Asia. At peak times, up to 200 workers are busy preparing the scarves to the customers’ wishes.
Vertrieb bei V. FRAAS

Sales

Scarf sales are made at 29 locations worldwide, which means that Uwe Budemann spends 100 days a year on business trips. The head of sales coordinates, among other things, the brand name range and takes care of key customers. Is it worth it? “Absolutely”.


 

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